Home Based Internet Marketing Businesses Steps to Going Live – Step 8 Opt-in on Your Website

List building is an essential part of making money for home based internet marketing businesses. No matter what your niche is, you have got to have a list, right? Well, to build a list you have to have a way for people to subscribe to your list. That is what an opt-in form is all about. Getting an opt-in form on your website is pretty simple if you follow my instructions.

To make it super easy, I suggest you set up your website using WordPress. Their blog format is incredibly easy to set up and the search engines love it, so it is a great choice. In addition, you will have needed to design your opt-in form. That is an easy thing to do too, by using your autoresponder system.

Once you have your website built-and it doesn’t have to be beautiful or fancy, better to have it simple and done than fancy and not-and your opt-in form code in hand, then you are ready to marry the two together and start building your list.

You are going to go to the back office of your blog and put the code in place so your opt-in form appears on your blog.

Important tip: If you are copying the code directly from your autoresponder system, like NijaResponder or Aweber, be sure to copy it and paste it into a text or notepad type document. Do not paste it into a word processing document because they can mess up the code!

Login to the back office and on the left hand side, click on Appearance. You will have several options, choose the Widgets link. There are lots of widgets you can choose to add. Any that you choose to add will appear on the right hand side of your page.

Scroll down until you find the widget called “Text” and click Add. This is the one that we are going to use to put in the opt-in box code. I suggest you have the Text icon at the top of the widgets list. If you have other widgets already in your side bar you can just click and drag the Text bar to the top.

To add the opt-in form code click Edit in the Text widget bar and it will open up a box. Paste the code in the large box. There is a smaller box just above the larger box which is for the header.

Go ahead and write something in the header box that tells people why they should sign up-the purpose of the opt-in box.

If you are giving people a free report for example you might have a header that says simply “Sign up to receive a valuable report on XYZ”. You want to give people a reason to opt-in so you can communicate with them in the future.

Click Done and then be sure to click on Save Changes or you will lose what you just did.

That is all there is to adding the opt-in form to your website! Check out your website and see how it looks. Your potential customers will now see the opt-in form and be able to subscribe to your list. So now your home based internet marketing businesses are ready to start making money because you are building your list!

Top 10 Web Site Tools (Widgets) Every Real Estate Agent Should Have!

Most people come to your website to find information about buying or selling a home. Just admit it, your photo and great website graphics won’t do much unless you have useful content and tools. Plain and simple, they visit your site to find information. The top priority of your web page should be to present important real estate information to your visitors. Your website needs to have tools described below so your visitors won’t leave your web page and look for more information somewhere else. These tools are commonly called as widgets. Widgets are simple HTML codes that you can insert in your web page to place customized functional tools on your website.

    • Easy to use MLS search tool (for Buyers) to find MLS listings. You can frame your broker’s MLS search screens for an easy solution or you can do a full custom IDX implementation which looks much nicer and professional.
    • Contact me tool (for Buyer/Sellers) placed on every page so they won’t need to search around. This should be more than a page that just shows your phone and email. You need to have an option for them to fill out a contact form (make email and/or phone a required field). If visitors do not have access to their email while browsing your site, this form will still let them contact you by filling out their own contact info.
    • Mortgage monthly payment calculator (for Buyers). In order to figure out if they can afford a house people need to know the monthly payment amounts for a particular home. Make sure people can type the house price and property tax amount to see their monthly payments. You can find this and many other free tools on WidgetBox.com
    • Personal Blog site (for Buyers/Sellers). This is where you post information about yourself and the local real estate market. Blogs are a great way to publish information. If you keep putting interesting content on your blogs about your target local area, people will keep coming back. Search engines also favor blog sites and they index them quite frequently.
    • School information (for Buyers). A lot of the buyers will be searching for area schools before they decide to buy a house. Don’t let them go to other websites for this information. Make sure you have an online tool that they can specify their target location and see all the schools nearby along with the school reviews and data.
    • Local News (for Buyers/Sellers) is another piece of information most people are interested in. You can place live news tools on your web page that will display current news about any subject. If you have quality news about your target area, people will find your site interesting and keep coming back.
    • Things to Do in your target area (for Buyers/Sellers). Events, entertainment reviews and “Things To Do” is commonly searched subjects in any area. Showing your visitors all the things they can do in your local area will differentiate you from other real estate agents sites. Restaurant reviews also give them useful information about dining establishments in your area.
    • How much is my home worth? (for Sellers) This is the number one question that all sellers ask to themselves. You need to have an online comparison tool to give them an idea of how much their home might be worth. This way they don’t need to browse away from your site to get this information. You have to indicate that this tool is just a ballpark estimate and that they need to contact you to get an accurate estimate. This can be done by a widget or an API tool from zillow.com. The API tools are programming codes to access data from Zillow.com in order to display information on your web page in a very customized fashion. You can see an example of an API implementation on my own “What is your home worth?” page. Just enter an address to see the outcome.
    • Current Mortgage Rates tool (for Buyers/Sellers). This is a good one to have on your site so that users can keep track of the mortgage rates. Many buyers would be watching these rates to pick the perfect time to buy a house and you should not give them any reason to go to any other website. You can get one from mortgageloan.com/widgets/
    • Mortgage Tax Savings calculator (for Buyers). This is a hard to find tool and not many realtor sites have it but luckily you can find a free one as well. The first thing that people learn about buying a house is that they will save money on their taxes but no one will tell them how much. This tool will let your customers see how much they will save on their taxes by purchasing a particular house.

These are the most important tools that any agent should have on their websites. Remember, you need people to keep coming back to your site. You have to have useful information on your website that people want to see. You also need the above tools so consumers have everything they might need located in one website. Your website should be the only place to go for any real estate inquiry.

Keep in Touch With the HTC Explorer Using the People Widget

Keep in touch with the HTC Explorer using the People widget that comes as part of the Sense user experience implemented through the power of the Android operating system respectively. The lightweight and compact handset which features a full touch display measuring 3.2 inches offers many features such as this widget for social networking and communicating with friends.

This is one of many widgets that can be downloaded from the Android Market and added to your handset. Widgets, are like mini applications, which can be placed on your home screen, any or all of the seven provided by this phone that is. Some widgets include messages, emails and the weather, while this widget lets you instantly communicate with contacts from a single tap of the touch display. This feature is also present on other handsets such as the HTC Rhyme.

Through this respective function on the Explorer, you can call, send a text message or email a favourite contact who appear automatically within the widget. If someone is not there, tap the plus sign onscreen to add a new contact to your favourites. Once you have set your favourite contact, you can finger tap their photo on the widget to set a default action. This is the action which will be performed when you select them using People. You can choose from viewing, calling any one of their numbers saved, sending a text message or emailing any of multiple email addresses input. Additionally, the feature offers a group icon which enables you to select multiple favourite contacts and message all of them, in just a few taps of your finger.

If you have a lot of favourites within the widget, you can drag it to the edit space which will allow you to rearrange which of your contacts appear first, so you can make sure the people you contact the most are always the fastest for you to get in touch with. As well as all of this, you can also add multiple copies of this feature, and set multiple groups on each of your home screens, maximising how you communicate.

With impressive features such as this along with the other social networking integration and functionality through its hardware such as the 3 megapixel main camera, the HTC Explorer is a great asset to carry around with you. Features such as this along with the many full applications enable you to do much more and faster from wherever you are.