The best widgets in the world will never sell if no one knows that they exist. And many times, the worst widgets in the world make millions only because they are marketed so well. Now, you have a widget. Congratulations! How are you going to get your name out?
Good marketing starts with a plan. In my early days of online marketing, i thought there was some Holy Grail. Some secret method or software that would get me in front of millions of hungry buyers who would be scarfing up my widgets faster than I could make them. My only problem would be trying to keep up with demand. (Dare to dream!) Little did I realize that my online business was going to actually require real work. After all, the gurus I subscribed to were always getting pictures from exotic locations, or were cruising around in their fancy expensive cars, or standing in front of beautiful homes. It didn’t look like they ever worked to me!
Of course, in the beginning, I didn’t know anything about Photoshop either.
To make a very long story short, it wasn’t until I met my mentor that I realized what online marketing was really all about. He laid out for me a plan that made sense, required time and effort, and actually produced results. Of course, I had to take it on faith from him since it was 30 days before I ever saw any real income from the marketing plan, but once it was up and running, I knew I could apply it to any item I wanted to sell, whether it was a physical widget or an eBook or a course,or an informational program.
The secret is planning your work, and working your plan. I realize that is an old saw, but it is the most basic means of success if you are going to move ahead in any sphere. Especially if you are running your own business. Remember, your competition may have dozens of employees to leverage their efforts. In your business, it’s just you. So leverage at every opportunity. Nowhere is this more important than in marketing.
As a solo-preneur, you likely have a relatively small budget compared to your competition. That puts you at a distinct disadvantage for starting out. However, your small budget can be leveraged to bury your competition. And in business, that’s what you have to do.
So market relentlessly. Never give up. Stay focused. Write articles every day. Post on craigslist every day. Post free classifieds every day. Place e-zine ads every day (they will cost you a little). But with just a regular game plan, you can methodically get your name in front of your buyers, establish yourself as an expert in your field and really ramp up your business.